Over the last couple of years there has been a lot of conversation around mental health in the UK. Despite this, discussing mental health in the workplace still holds a stigma. In fact, 92% of people who suffer from bad mental health feel that admitting it at work would negatively affect their job.
As over three quarters of people experience symptoms of poor mental health at some point in their life, this is not a stat to be taken lightly.
Providing wellbeing initiatives aimed at improving employees’ mental health can not only help improve a company culture but can also play an important role in your recruitment marketing.
To attract candidates
A general misconception is that mental health initiatives are purely for internal purposes. When asked in a recent survey by Robert Walter, only 33% of employers said they thought this would be important for attracting new recruits.
In contrast, 88% of professionals consider mental health and wellbeing initiatives at work important when looking at applying for jobs.
Candidates are now looking for more than just a salary, and wellbeing perks are an attractive benefit to jobseekers. They want to join a company which will look after them, and reward them.
Offering perks such as discount gym memberships, healthy food options or wellness days out of the office won’t only look impressive on your job adverts, they will also put you in an advantageous position compared to competition.
But there are far more advantages to offering wellbeing initiatives than just for recruitment purposes. Here is a short list of some of the other benefits.
To boost employee productivity
Currently, on average, only 2 in 5 employees are working at peak performance at work.
This lack of productivity is mainly due to distractions because of wellbeing issues, including poor mental and physical health. For example, studies have demonstrated that employees who smoke, don’t eat healthy diets and don’t exercise are those who suffer from presenteeism the most.
By focusing on employees’ wellbeing and helping them to improve their lifestyle and mental health, companies could motivate their workforce by eliminating some of the main causes of distraction.
To retain existing staff
Rewarding your staff with wellbeing initiatives increases their loyalty to the company. The feeling of being looked after will keep your staff feeling motivated week after week, keeping them satisfied at work and more likely to stay on longer.
As workers aged 25 to 34 stay on average three years at a job, companies should be looking at more incentives like wellbeing perks to reduce staff turnover.
To improve job satisfaction
A healthy lifestyle has been proven to make people happier. Providing your employees with wellbeing-focused perks could help employees feel more satisfied and overall happier in the workplace. In short, happy employees produce better work.
Additionally, discontented staff tend to distract other coworkers whereas happy employees attract like-minded people to the business and create a positive culture. Keeping everyone content will avoid creating waves in your workforce.
The long-term plan
As mentioned previously, three-quarters of people suffer from bad mental health at some point, so encouraging your staff to concentrate on their wellbeing could help reduce these stats in your workplace. Investing in wellbeing initiatives now could help you save money in the future – for example it could help prevent early retirements, save on absenteeism costs as well as avoid hefty insurance claims if you provide your staff with health insurance.
The bottom line is that wellbeing initiatives not only help you market your company better to potential candidates, but they also help reduce your staff turnover and improve your overall company culture and staff productivity.